Strictly Necessary: Strictly Necessary cookies are essential to let you move around our website and use its features. These cookies allow our website to provide services at your request. Their sole purpose is to allow transmission of communication over electronic communications, and to provide the service that you have requested, say for instance records of your order in a shopping basket, to detect any transmission errors or data loss and to ensure the security of our website. Strictly Necessary Cookies meet the consent exemption provision .

Performance/Analytics :These cookies collect information about how you use our websites for instance, which pages you go to most. This data may be used to help optimise our website and make it easier for you to navigate. These cookies may not directly collect information that identifies you. The information these cookies collect is aggregated and therefore anonymous. We use of a selection of partners, for example, Google Analytics who support us in making our websites more interesting for you. We also use an AI-supported analytics tool called Insights developed by our website partner Vyro so we can better understand customer sentiment and enhance the personalisation of your buying experience. This tool also helps us measure and improve our website’s performance. All data collected is retained on a first-party basis and with your consent. This data is not shared with any third parties or external platforms. We will request your consent to collect and use all Analytics Cookies.

Targeting Cookies :These cookies are generally used to track visitors across websites and are deployed via our advertisement agency and through social media plugins such as LinkedIn, Facebook, DoubleClick (Google). Their intention is to display ads that are relevant and engaging to visitors. However these cookies are also of great interest to 3rd party advertisers and ad-tech agencies to enable them to build a profile of your interest with the intention of displaying relevant advertisement to you on other websites. We will request your consent to deploy such cookies.